Real Estate Marketing Ideas
In the past few decades, the real estate industry has undergone a major transformation due to disruptive technologies. The current COVID-19 pandemic has also escalated the situation to create a better and digital model of real estate operations.
So as a real estate agent in this rapidly changing industry, you need the most creative online marketing strategies for success.
Set up for social
Social media is an excellent resource for those looking to buy a property and have a significant impact on a buyer’s decision-making journey. For many real estate agents, social media has become the best way to connect with potential buyers. In fact, according to NAR, 77 percent of realtors actively use social media for real estate.
The influence of social media platforms such as Facebook, Twitter, Pinterest and Instagram has made a huge impact on the real estate market. Make sure you have social media accounts on all of the major networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you take a lot of home photos). Interact with users, share good press and promote your properties.
But, for real estate agents, time is always scarce. If you are such a busy bee, you can outsource your social media activities to an agency. They will help improve your business exposure.
Add social sharing to property pages.
Chances are, home buyers are eager to share their top housing pictures with friends and family, so make it easy for home buyers to email and share different properties online by adding social sharing buttons.
Offer home valuation to capture leads
Include a home valuation landing page on your website so property owners can come and get an estimate of how much their home will be worth at no charge. In exchange for this information you can get the user’s contact details.
You can create two types of home valuation landing pages – immediate valuation and delayed valuation. For instant evaluation, you need to build an even one. For that, you can hire a dedicated developer to build a custom tool or use an existing tool like Real Geeks and integrate it directly into your website. In a delayed appraisal, you have to go the extra mile and inspect the property to give an estimate. Experiment with both of these methods and see which one gives you the best results.