Facebook, Twitter, Instagram and many other networks are only a part of daily life for millions – in fact, billions – of us. Ubiquitous use of Facebook extends to more than a quarter of the Earth’s population – over 2 billion active users.

With such a far-reaching scope, it is no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter, or sharing photos on Instagram, you’re behind the times – but we can help.

Effective social media marketing is a lot more than just posting. Understanding proper adaptation on social networks is a subtle and delicate thing. What works for a brand may not be the best for your brand.